SEO Services

ATB’s search engine optimisation (SEO) services include tweaking on-page and off-page optimisation elements to improve your natural placement on organic (non-paid) search engine results pages (SERPs).

ATB only utilizes “white hat” SEO methods (playing by the “rules” or guidelines set forth by search engines), to preserve your company image and not risk your sites being penalised by the search engines. Here are some of the things ATB can do to satisfy your search engine optimisation needs:

  • Keyword research

  • Keyword density improvements

  • Link-building

Benefits of Search Engine Optimisation

Search engine optimisation offers a variety of benefits to any website or online business, including:

  • Improved search engine rankings

  • Increased targeted traffic

  • Branding benefits through greater visibility

  • Improved marketing ROI due to the cost-effective nature of SEO techniques

Why Hire ATB for SEO?

There are many benefits to hiring a professional Search Engine Optimisation company. In the search world, ranking factors are becoming increasingly more difficult to understand and a professional SEO is focused and dedicated to understanding and applying these factors.

  • At ATB our team keeps up to date on changing rules, guidelines, and algorithms that may affect your search engine optimisation efforts.

  • At ATB we understand the difference between legitimate “white hat” SEO methods and “black hat” methods which may find your site(s) penalised by search engines.

  • SEO involves a combination of many, sometimes time-consuming, tasks making it more efficient to outsource SEO work.

  • A professional will know where to find, and how to get, high-quality, relevant backlinks for your website(s) (most valuable incoming links).

 

SEM Services

  • Optimise your website for increased search engine rankings, on-site.

  • Build incoming backlinks to your website, to improve rankings.

  • Target the most effective keyword phrases for your target market and maximum conversion potential.

  • Manage your pay-per-click campaign for paid search engine placements (sponsored search engine results).

Each search engine determines how search results will be ranked (or ordered) on their search results pages. There is no “one size fits all” formula to high search engine rankings on the major search engines. To make matters worse, the algorithms used to rank sites on each search engine will periodically change, making past SEM work obsolete. Hiring a SEM professional rather than doing it yourself offers the following benefits:

  • At ATBwe know what tactics will help you rank well not only for one search engine, but for each of the major search engines.

  • We are able to tell you what to avoid to reduce risks of having your site penalized by Google or other search engines.

  • Our team stay on top of SEM industry news, and will be some of the first to know of recent or impending changes, and can coach you on those changes and how they apply to your site(s).

  • SEM efforts, such as link-building, can be time-consuming, and outsourcing the work to a us allows you to commit more of your own time to billable client hours.

  • We know how to research and target the best keyword phrases for your website, audience, and traffic- and conversion-building needs.

Pay Per Click Management

How PPC Campaigns Work?

As an advertiser you bid on specific and relevant keyword phrases, where your placement is directly related to your bid amount, and your ad will appear in a variety of places including:

  • Search engine ranking pages, as sponsored listings related to search results.

  • On large content networks displaying contextual ads, and offering content relevant to your targeted keywords.

  • On individual websites displaying similar contextual ads with relevant content and keywords.

Benefits of PPC Management

There are many ways you and your company can benefit from professional PPC management:

  • The advertiser can set a specific campaign budget as well as budget per click.

  • The advertiser can often choose the type of sites (or even specific sites) where their advertisements will appear.

  • PPC advertising can lead to a lower cost-per-conversion than other advertising models.

Why Hire ATBfor your Online PPC Management?


Pay per click campaign management can take a lot of time due to the keyword research required, and not all advertisers will know how to choose the best phrases to target. As a result, it’s generally more productive to hire a PPC management expert to handle pay per click campaigns. Here are additional reasons to consider hiring an PPC professional:

  • Online advertising professionals know how to research the best keyword phrase options for your bidding, based on other bid level, how often the terms are searched for, and more.

  • PPC professionals understand variations in PPC campaigns, such as “broad matching” your bid, to have your ad displayed in similar relevant results.

  • PPC marketing can be very complicated, when dealing with thousands of variations and keywords, and optimizing ads for each.

  • PPC professionals will take the time to test variations and monitor results for you, to ensure the best PPC campaign results.